Your communications team is drowning in deadlines. The exhibition opens in three weeks, and you need a press release, website copy, social media posts, newsletter content, and promotional materials. So naturally, someone suggests writing five different versions of the same announcement.
There’s a better way.
Smart cultural institutions write one strategic exhibition announcement that adapts seamlessly across multiple editorial needs. This is, of course, the ideal scenario. And no, you’re not being lazy, just efficient while maintaining consistent messaging that actually converts visitors.
The Multi-Platform Challenge
Traditional approaches treat each communication channel as a separate entity requiring completely different content. The press release gets formal treatment, the website copy tries to be “engaging,” social media gets dumbed down, and newsletters attempt personality.
The result? Scattered messaging that confuses your audience and exhausts your team.
Instead, think of your exhibition announcement as a modular system—one core narrative that can be adapted, not rewritten, for different contexts.
The Foundation: Your Master Narrative
Start with a single, compelling narrative that answers three fundamental questions:
Ready to streamline your exhibition communications?
Our Media Mastery for Cultural Institutions guide includes detailed templates for writing announcements that work across all platforms, plus examples from successful exhibitions and step-by-step adaptation strategies.
Stop reinventing the wheel for every communication channel—master the art of strategic storytelling that serves all your editorial needs.