Tell Your Story or Someone Will Make One Up for You
Do you remember the last time you stood in front of an artwork and felt something — really felt something — and didn't know why? Maybe it was a scene in a gallery that ...
Goran Trbuljak – Fragmentation
When an "old and depressive anonymous [artist]" appeals seeking "a permanent display place in some nice new art museum," the issue at hand is much more than one artist and his apparent insecurities (although ...
Sustainable Media Relations for Cultural Institutions: A Practical Framework
Your museum just scored a major feature story in the regional newspaper. The coverage drives record attendance, your board is thrilled, and social media engagement spikes. Six months later, you're back to struggling for ...
Positioning Cultural Programming for Mainstream Media Coverage
Your contemporary art exhibition just secured a thoughtful review in the local arts weekly. Your experimental theater piece got mentioned in the university cultural magazine. Your new sculpture installation was featured on the regional ...
Writing Exhibition Announcements That Serve Multiple Editorial Needs
Your communications team is drowning in deadlines. The exhibition opens in three weeks, and you need a press release, website copy, social media posts, newsletter content, and promotional materials. So naturally, someone suggests writing ...
The Professional Press Release Structure That Journalists Actually Use
Your beautifully crafted press release about your “groundbreaking new exhibition exploring the intersection of…” gets deleted in three seconds. Not because your exhibition isn’t newsworthy, but because you’ve structured your announcement like an academic ...
Art Curators as Art Critics: Responsibility and Standards
Or: No, I Won't Write a Forward Just Because Your Check Cleared Yesterday, I had one of those conversations with my husband that left me wanting to simultaneously laugh, cry, and deliver an impromptu ...
Tea Morić Šitum – Methodical Intuition
Following the creative work of Tea Morić Šitum over the past few years, we witness a continuous process of artistic distillation. From early works featuring recognizable maritime motifs, through the gradual stylization and reduction ...
Klara Palada – Canvas as a Refuge
The obstacles we face can sometimes uncover something deeply hidden in us—positive defiance pushing us forward and encouraging us to find happiness in the little things. This defiance was recently uncovered by thirteen-year-old Klara ...
Mia Popović – The Duality of Being
We live off of and through nature and the land, bound to it since the dawn of human existence. Yet, over time, this bond between nature and humans has grown tenuous, distancing us from our ...