Media Strategy Intensive

For Cultural Institutions Ready to Implement Professional Media Relations

You have the Media Mastery framework. Now let’s make it work specifically for your institution.

What You Get

Schedule Your Intensive – €297

ADAPTABLE: We are committed to tailoring each service to your unique needs.
HOLISTIC: We take an interdisciplinary approach to what we do.
90-Minute Strategy Session We’ll review your current materials, identify your strongest opportunities, and create a custom implementation roadmap that fits your institution’s resources and goals.
Custom 90-Day Action Plan A detailed, step-by-step plan tailored to your exhibition schedule, staff capacity, and target media outlets. No generic advice—everything specific to your situation.
30 Days of Email Support Questions during implementation? Direct access for clarification, troubleshooting, and strategic guidance as you execute your plan.

This Intensive Is Designed For:

Organizations ready to move beyond theory into strategic implementation
Museums, galleries, and cultural centers seeking measurable improvement in media relations
Institutions with upcoming exhibitions or programming that need professional coverage

What We’ll Cover in Your Session

Current State Assessment

Review your existing press materials, identify immediate improvements, and assess your media relationships

Strategic Planning

Develop journalist target lists, create angle matrices for your upcoming programming, and establish sustainable outreach systems

Implementation Roadmap

Build a realistic 90-day plan that accounts for your staff capacity, exhibition timeline, and institutional priorities

Book Your Strategy Session

Investment: €297

This intensive is exclusively available to institutions who’ve purchased the Media Mastery for Cultural Institutions guide.

Schedule Your Media Strategy Intensive

FAQs

What should I prepare for the Media Strategy Intensive?Dora Derado Giljanović2025-10-31T22:36:33+01:00

What should I prepare for the Media Strategy Intensive?

Please send these materials 48 hours before our session:

Recent press releases (last 3-6 months)
Upcoming exhibition/programming information
Recent exhibition attendance figures
Current media contact list and types of outlets you work with
Examples of recent media coverage (if any)
Your current social media analytics
Information about who handles communications at your institution

This preparation allows us to maximize our 90 minutes together with strategic planning rather than basic information gathering.

Do I need prior marketing experience to benefit from the Media Strategy Intensive?Dora Derado Giljanović2025-10-31T22:36:33+01:00

Do I need prior marketing experience to benefit from the Media Strategy Intensive?

No marketing background required. The intensive is designed for cultural professionals who understand their programming but need strategic guidance on media relations.

Will the Media Strategy Intensive work for smaller cultural institutions?Dora Derado Giljanović2025-10-31T22:36:33+01:00

Will the Media Strategy Intensive work for smaller cultural institutions?

Yes. The Media Strategy Intensive adapts to institutions of all sizes—from independent galleries to major museums. We’ll scale the strategies to your staff capacity and resources.

How long before we see results from the Media Strategy Intensive?Dora Derado Giljanović2025-10-31T22:36:33+01:00

How long before we see results from the Media Strategy Intensive?

Most institutions implementing the customized plan see improved journalist response rates within 60 days. Timeline depends on your exhibition schedule and implementation consistency.

How is the Media Strategy Intensive different from the Media Mastery for Cultural Institutions guide?Dora Derado Giljanović2025-10-31T22:36:34+01:00

How is the Media Strategy Intensive different from the Media Mastery for Cultural Institutions guide?

The guide provides the framework; the Media Strategy Intensive customizes it specifically for your institution’s context, resources, and goals.

Who is the Media Strategy Intensive for?Dora Derado Giljanović2025-10-31T22:36:34+01:00

Who is the Media Strategy Intensive for?

Cultural institutions who own the Media Mastery for Cultural Institutions guide and are ready for personalized implementation support, as well as other cultural and arts institutions that are ready to improve their exhibition attendance and media relations.