DLightful Services rebrand and website

After several years of activity, our business was due for a clean, new brand that reflects its values and focus on art management and curation. We teamed up with visual artist and graphic designer Josip Mijić to make this a reality.

It’s always difficult for a brand to see itself in a new light. Josip Mijić’s vision for the new logo was instrumental as a starting point for the rebrand, from which we developed the new brand and created:

• an entirely new, rebranded website
• new catalogs
• new business cards
• new digital materials (email signatures, social media templates)
• 2D graphics
• and so much more.

The new brand reflects DLightful Services’s as both a playful, friendly, yet professional business. The logo is both funky and serious (featuring organic typography and the Roboto font).

The darker, almost monochromatic color palette with a unique teal color for emphasis and golden-yellow tertiary color reflect the business’s new brand voice, which puts a large emphasis on authenticity and being both professional yet approachable and clearly marks it as one that is there to serve the needs of the arts and culture industry.